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Get Download The New Strategic Brand Management Online Book ByJean-Noël Kapferer Total Download 26 “There is no friend as loyal as a book.” -Ernest Hemingway Synopsis Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students. Over the years it has established a reputation as one of the leading works on brand strategy. The fifth edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking, with dedicated sections for specific types of brands (luxury, corporate and retail), international examples, and case studies from companies such as Audi, Nivea, Toyota and Absolut Vodka. Explaining the latest techniques used by companies worldwide, author Jean-Noël Kapferer covers all the leading issues faced by brand strategists today. With both gravitas and intelligent insight, ...

Free Download Handbook of Terminology Management: Basic aspects of terminology management Online Book BySue Ellen Wright,Gerhard Budin Total Download 22 “The worth of a book is to be measured by what you can carry away from it.” –James Bryce Synopsis The Handbook of Terminology Management is a unique work designed to meet the practical needs of terminologists, translators, lexicographers, subject specialists (e.g., engineers, medical professionals, etc.), standardizers and others who have to solve terminological problems in their daily work.In more than 900 pages, the Handbook brings together contributions from approximately 50 expert authorities in the field. The Handbook covers a broad range of topics integrated from an international perspective and treats such fundamental issues as: practical methods of terminology management; creation and use of terminological tools (terminology databases, on-line dictionaries, etc.); terminological applications.The high level of expertise provide...

Read and Download Krishna's Principles of Management Online Book PDF By Total Download 33 “To read without reflecting is like eating without digesting.” –Edmund Burke Synopsis Book Preview Total Download 33

Free Download Leisure Services Management Online Book PDF ByAmy R. Hurd,Robert J. Barcelona,John T. Meldrum Total Download 30 “So many books, so little time.” -Frank Zappa Synopsis |Leisure Services Management| prepares students for the challenges they'll face as entry-level recreation and leisure managers. The book outlines the essential knowledge and skills that successful managers need to have, and by using experiential learning activities, it helps students build those competencies and encourages them to think as managers. Book Preview Total Download 30

Download Free Global Governance and the Quest for Justice: Human rights Book PDF ByN. Douglas Lewis Total Download 37 “Books are the training weights of the mind.” -Epictetus Synopsis This book â?? one in the four-volume set, Global Governance and the Quest for Justice â?? focuses on human rights in the context of â??globalizationâ? together with the principle of â??respect for human rights and human dignityâ? viewed as one of the foundational commitments of a legitimate scheme of global governance. The first part of the book deals with the ways in which globalization has an impact on established commitments to respect human rights. When human rights are set against, or alongside, potentially competing priorities, such as â??securityâ? or â??economyâ?, how well do they fare? Does it make any difference whether human rights commitments are expressed in dedicated free-standing instruments or incorporated as side-constraints (or â??collaterallyâ?) in larger multi-functional instruments? ...

Read and Download Mao's Little Red Book PDF ByAlexander C. Cook Total Download 8 “I cannot live without books.” –Thomas Jefferson Synopsis On the fiftieth anniversary of Quotations from Chairman Mao, this pioneering volume examines the book as a global historical phenomenon. Book Preview Total Download 8